/// Fox Sports 1 to Launch Aug. 17
After months of speculation —and 15 years of behind-the-scenes machinations—Fox Sports on Tuesday officially announced plans to launch a national cable sports network. And while the ultimate goal is to topple ESPN from its pedestal, executives were effusive in their praise of the Bristol juggernaut. Speaking to a horde of sports-media reporters gathered in a ballroom in the New York Marriott Marquis, News Corp. svp David Hill said Fox Sports 1 will launch on Tuesday, Aug. 17, with an eye toward offering a viable alternative to ESPN. Hill, who has been an indelible part of the landscape since he spearheaded the creation of Fox Sports 20 years ago, said that FS1 hopes to play in the same sandbox as ESPN, which he characterized as an “absolute world class” organization. “It’s going to take a while. We’re not expecting to knock ESPN off in a week or two,” Hill said, adding, “It’s going to take two to three years” before FS1 can compete with ESPN on equal footing. But make no mistake, FS1 is going to take some early shots at the hegemonic sports brand. Out of the gate, FS1 will televise an 11 p.m.
Fox Sports 1 to Launch Aug. 17