/// Sunday Night Ghost Town: Soft Launch for ABC’s Red Widow

March 4, 2013  |  Media Week

Like a strip mall that houses an endless succession of failed takeout restaurants, some time slots are seemingly doomed to failure . And unfortunately for ABC, its Sunday 10 p.m. hour appears to be one of the more haunted slots on the dial. According to Nielsen overnight affiliate ratings, ABC’s special two-hour premiere of its midseason crime drama Red Widow failed to scare up much of a crowd last night, delivering 6.92 million viewers and a 1.4 rating in the adults 18-49 demo. The series opener finished last in the 9-11 p.m. period behind the final hour of Fox’s “Animation Domination” block (1.8), CBS staples The Good Wife (1.6) and The Mentalist (1.5) and NBC’s two-hour series debut of Celebrity Apprentice (1.6). Last season, ABC used the time slot as a showcase for its short-lived dramedy GCB. The show debuted on March 4, 2012, to 7.56 million viewers and a 2.2 in the dollar demo, marking a 30 percent decline from the 11.1 million viewers/3.1 rating achieved by the previous time slot occupant, Pan Am. By comparison with last spring’s premiere, Red Widow was off 36 percent in the demo.

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Sunday Night Ghost Town: Soft Launch for ABC’s Red Widow



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