/// Nick Moore, EVP Chief Creative Officer at Wunderman
Nick is responsible for leading every aspect of the creative process for New York?s diverse global client base, which includes Microsoft, MSN, Hewlett-Packard, Citibank, Diageo, AstraZeneca, and Land Rover. Wunderman has won over 30 industry awards in less than 2 years under Nick?s creative leadership.
Nick began his 20-year advertising career as a copywriter. Over the years he has developed a keen understanding of all aspects of relationship marketing and his work has received honors and accolades from almost every major industry award show. Nick has served on creative juries for D&AD, Cannes Lions Direct, and Industry Direct Awards and speaks frequently at industry events, including the 2008 Cannes Lions Festival. His thoughts have been published in DM News, AdAge, Adweek, Medical Marketing & Media, Brandweek, and The New York Times.
Notable successes so far include the appointment of Wunderman as Nationwide Insurance’s Digital Agency of Record, and a stand-out campaign for the Partnership For Drug-Free America, which takes the respected not-for-profit into the digital space for the first time. Recognition is starting to come at shows such as the Webby’s, while Nick’s ‘Search Master Steve’ multi-media campaign for MSN AdCenter helped MSN Trade to win the US DMA’s coveted accolade, Marketer of the Year 2007.
Before arriving in New York, Nick was Creative Director of the distinctive London agency TBWA\GGT (renamed Tequila\London following a merger with the fellow Omnicom shop). During his 5 years at the agency, Nick and his team won over 80 UK and international awards including two Cannes Cyber Lions and six Cannes Lions Direct. Notable campaigns included the digital and direct launch of Britain’s first 3G network, ‘3’, The Plan from the Pru, a rich online and offline CRM campaign for Prudential, which won a Gold Cannes Lion, powerful multi-media fundraising campaigns for Unicef, and consistently striking work online and offline for GM’s Vauxhall brand.
From 1995 to 2000, Nick was Creative Director of London based BHWG, and was a member of the team which built on the agency?s success to create BBDO’s global Proximity brand. Nick helped to grow the agency from some 80 people to 350 people, creating powerful campaigns for clients such as Volkswagen, Barclaycard, Unilever, the British Government’s COI department, and the International Red Cross. It was in the late 90?s that Nick first became heavily involved in the digital media, creating innovative websites and online advertising executions for BT and other clients. The efforts of Nick and his team were recognized with nearly 100 awards from around the world including the US DMA Echo Award’s ‘Creative Best of Show’ accolade.
Nick has served on a broad spectrum of Award Juries including the Cannes Lions Direct jury, the D&AD jury and the UK DMA jury. He has served on the DMA’s creative Council, written articles for many different publications and, where time allowed, given a variety of lectures.
Nick lives outside New York with his wife, his two daughters, and his very dumb golden Labrador. Occasionally he manages to escape to his house in France.
Advertising Age ranks Wunderman as the #1 digital and #1 CRM agency in the world. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer-as participant, critic, creator and champion-in always-on conversations to propel growth. Best Buy, Citibank, Coca-Cola, Ford, Levi’s, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information: