/// Introducing NBCU’s New Dream Team of Ad Sales

March 4, 2013  |  Media Week

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today show’s resident oenophiles, Kathie Lee Gifford and Hoda Kotb . A recipe that’s been passed down in her family for generations, the red sauce is a particularly good match with a little Chianti although the president of advertising sales for NBCUniversal begs off on the tendered glass. Undaunted, Gifford and Kotb pepper Yaccarino with questions about the business while merrily tossing back the vino. Eight hours after the cooking demo—Yaccarino is shooting a series of comic videos with NBCU’s broadcast and cable talent that will be screened at the company’s spring upfront presentations—she’s back in her office in the McGraw-Hill Building, an outpost that stands kitty-corner to 30 Rock. In her first extensive interview since she assumed oversight of all NBCU sales operations in Septembe r , Yaccarino says the final pieces of Lego have snapped together.

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Introducing NBCU’s New Dream Team of Ad Sales


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