Archive for February, 2013

TV, Movie Industries Launch Campaign Addressing Violence

February 27, 2013  |  Media Week  |  No Comments

Fulfilling a promise made to VP Joe Biden that they would be part of the solution to curb gun violence, the television and film industries on Wednesday launched a multimedia campaign to inform parents of the tools they can use to manage what children see on TV and in the movies. The campaign, which includes TV ads, web sites, and social media, will be rolled out in the coming months via a coordinated effort between the Motion Picture Association of America, the National Association of Broadcasters, the National Cable & Telecommunications Association, the National Association of Theatre Owners, the American Cable Association, as well as DirecTV and Verizon FiOS. Since the shootings in Newtown, Conn., late last year, Washington has made curbing gun violence a top priority. Most of the hearings and rhetoric has focused on strengthening background checks on gun owners and banning assault weapons, but media violence has also been part of the debate. Both the Obama Administration and Sen. Jay Rockefeller (D-W.Va.) have proposed further studies of the impact of media and video game violence. To start, TV and cable media will begin re-airing a series of ads created a few years ago by The Ad Council that tell parents how they can "be the boss" of what their kids watch on TV by using blocking technology. A new ad is in the works to address mental health. Focusing on the film ratings system, the MPAA and NATO are developing a cinema spot that will be featured nationwide in pre-shows. Both the TV and film industries also re-launched web sites, www.TheTVBoss.org and www.FilmRatings.com . Though conspicuous by its absence, sources say the Entertainment Software Association representing the video game industry will be launching its own initiative soon.

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Amazon Working on Fix For Kindle For iOS Bug

February 27, 2013  |  All Things Digital  |  No Comments

Amazon is warning iPhone and iPad users not to install the latest update to Kindle for iOS after discovering a nasty bug in it. “Note: There is a known issue with this update,” the text accompanying the update reads. “If you are an existing Kindle for iOS user, we recommend you do not install this update at this time.” Evidently, installing the update deregisters iOS Kindles deleting libraries, bookmarks and other settings from them. Amazon told AllThingsD it’s aware of the issue and working on a fix. “We have identified an issue with the app update that may cause your app to become deregistered,” a company spokesperson told AllThingsD. “To register, enter your Amazon account e-mail address and password and all your Amazon content will be available in the cloud. We have submitted an update fix for this issue and are working with Apple to release.”

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Doug Benson docu to unroll on chill

February 27, 2013  |  Variety  |  No Comments

VOD platform will offer 'The Greatest Movie Ever Rolled' March 11

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An Introspection on Real-Time Marketing

An Introspection on Real-Time Marketing

February 27, 2013  |  Blog  |  No Comments

Within the last few weeks, we’ve been treated to the birth of a new phrase that’s leaving marketing pundits everywhere breathless: real time marketing. It’s a branch of the equally as hyped content marketing, and we can thank Oreo for doing such a tremendous job at the Super Bowl with its infamous “dunk in the dark” tweet in response to the power outage, along with the likes of Tide, Audi and others. But this isn’t new. Oreo demonstrated its prowess last year with its 100 days of content as part of the Oreo Daily Twist campaign last year, and we can

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Facebook suggests users give gifts to friends with good news

Facebook suggests users give gifts to friends with good news

February 27, 2013  |  Blog  |  No Comments

Some Facebook users are now seeing “give a gift” buttons on individual posts in their News Feed. The social network seems to recognize that users are sharing good news that friends might want to congratulate them for. We’ve seen two examples of posts where users talked about getting a new job and another where a user announced, “It’s a boy!” Previously, Facebook has suggested users give gifts to friends with upcoming birthdays or who recently announced their engagement, but those are structured life events that users share by setting their birthdate or changing their relationship status. These new prompts seem to involve

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Carrie Brownstein Wants to Be Funny on Twitter

February 27, 2013  |  Media Week  |  No Comments

Who Carrie Brownstein Age 38 Accomplishments Co-creator and star of IFC’s Portlandia ; guitarist and singer in Wild Flag (and formerly Sleater-Kinney); onetime employee of Wieden + Kennedy Portland Base Portland, Ore. What’s the first information you consume in the morning? The New York Times website. I have a couple of news sources that I go to: Salon, Slate, Atlantic, Boing Boing, and then I head over to Twitter usually. Are you a TV junkie or on an airtime-restricted diet? There are some shows I like on TV, yes. I love Girls, I watch Louie, which isn’t on right now. I watch The Walking Dead , Downton Abbey , Parks and Rec. I’m obsessed with The Bachelor and also Ken Marino’s Bachelor spoof, Burning Love

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Free Media

February 27, 2013  |  All Things Digital  |  No Comments

The mantra of a “free” Internet has shaped the prevailing view of how we access information and entertainment in the digital age. This enduring myth is actually a misnomer. –From Peter Osnos writing at The Atlantic about how much people pay for Internet connectivity, cable access and smartphones

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Is Twitter Really Worth $10 Billion?

Is Twitter Really Worth $10 Billion?

February 27, 2013  |  Blog  |  No Comments

I spent the last week trying to write a column that proved Twitter wasn't worth $10 billion. Then the facts intervened. Stubbornly, they arranged themselves into a most unexpected conclusion, one that seems almost blasphemy to type: Twitter has the potential to match some of the money-gushing properties of the Internet's greatest money gusher, Google Inc. If you watched the Oscars Sunday night, you saw Twitter's raw influence on display as jaunty red carpeters, advertisers and actors gabbed in Twitter's sometimes-obtuse language of hashtags and handles. It was as if the world had folded in on itself—all-powerful television reduced to being a

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The greatest obstacle between a startup and a killer brand

The greatest obstacle between a startup and a killer brand

February 27, 2013  |  Blog  |  No Comments

Many startups have a “make it happen now” sense of urgency that is important to their survival and success. But that urgency can actually hurt the brand-building process. Your brand is what prospective customers expect of your product, and what often prompts a purchase over competitors. For both B2B and consumer plays, strong brands keep products out of commodity hell. If you’re leading a startup, you’ve already made the leap of faith that your product will disrupt the status quo. To hell with the naysayers and other speed bumps in your way. You’re charging forward knowing the faster you can translate the

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Here's Why Everyone in Your Feed Is Turning Their Profile Picture Green

Here’s Why Everyone in Your Feed Is Turning Their Profile Picture Green

February 27, 2013  |  Blog  |  No Comments

Just a few weeks before being honored for Best Achievement in Visual Effects for Life of Pi at Sunday's Oscars, the famed visual effects studio Rhythm & Hues filed for Chapter 11 bankruptcy and was forced to lay off hundreds of employees. The studio had previously earned Oscars for Best Achievement in Visual Effects for The Golden Compass in 2008 and Babe in 1995, and Sunday’s Oscar broadcast was especially meaningful. Not only did Pi's stunning visual effects earn it at least one of its Oscars, but they certainly played a role in the film taking in more than $500

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