Archive for February, 2013

How Indeed Hit 100 Million Monthly Users Without Any Marketing

How Indeed Hit 100 Million Monthly Users Without Any Marketing

February 28, 2013  |  Blog  |  No Comments

When Indeed launched its job search engine in late 2004, there was already plenty of competition in the space from well-established and well-funded companies like Monster and CareerBuilder. With that in mind, Indeed decided to use the resources it had — the company raised a single $5 million round in 2005 — to compete on product rather than marketing. "When we launched Indeed in 2004, Monster spent $250 million on advertising that year," Rony Kahan, Indeed's CEO and co-founder, told Mashable in an interview. "The only way were going to be able compete with Monster being bootstrapped was to provide a

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From buzzword to bloodsport: native advertising gets competitive with new leaderboard

From buzzword to bloodsport: native advertising gets competitive with new leaderboard

February 28, 2013  |  Blog  |  No Comments

Regardless of your definition of the category or whether you believe it has staying power, native advertising is as hot a topic as they come in the adtech world. It’s comparable to flash sales in 2009, daily deals in 2010, influencer marketing in 2011, or ambient social networking in 2012. As I wrote last year, the ad world is hoping native ads will save us all. Maybe. Solidifying the trend, the topic has been upgraded from a single panel at adtech conferences to a full day of expert pontificating, courtesy of the Native Ads conference thrown by Sharethrough. (I’ll be

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French love ‘Amour,’ too

February 28, 2013  |  Variety  |  No Comments

Gallic Oscar noms feted at consul general's L.A. residence

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T-Mobile Loses More Contract Customers, Awaits iPhone, MetroPCS Deal Closure

February 28, 2013  |  All Things Digital  |  No Comments

T-Mobile continues to lose contract customers, although gains in prepaid business meant that the company’s overall ranks grew slightly last quarter. The No. 4 U.S. carrier said it managed to add 61,000 total customers for the quarter, as an increase in prepaid customers offset the losses in the traditional business. Total revenue for the quarter was $4.9 billion, up sequentially from the prior quarter but down 5.2 percent from a year ago. Operating income before certain expenses was down 15 percent sequentially and 25 percent year-on-year. T-Mobile said it is looking forward to both the closure of its MetroPCS merger, expected in the first half of the year, as well as the ability to start selling Apple gear sometime in 2013. The carrier, which closed some call centers in a cost-cutting move last year, said it will continue to seek opportunities to reduce its expenses. “T-Mobile will continue to look for opportunities to reduce overhead and other operational costs without adversely impacting its customer experience and network operations,” the company said. “This includes re-evaluating the company’s cost structure and eliminating initiatives that do not fit the ‘Un-carrier’ value proposition and business model. The company said it is speeding up its effort to catch-up to rivals in offering LTE, saying it expected to reach 100 million people by mid-year and more than 200 million by the end of the year. Its network is already ready in Las Vegas and Kansas City, Mo.

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Deal of the Day

February 28, 2013  |  All Things Digital  |  No Comments

Groupon spokesman Paul Taaffe, when asked if today’s results would affect CEO Andrew Mason’s role: “He’s here today.” –From Doug MacMillan , via Twitter during Groupon’s earnings call

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Why retailers are pinning hopes on Pinterest

Why retailers are pinning hopes on Pinterest

February 28, 2013  |  Blog  |  No Comments

After a tough day at work as a publicist in Minneapolis, Becca Bijoch would often indulge in a little retail therapy. She usually headed out to the stores as she did not care much for online shopping. That changed last year when the 26-year-old joined Pinterest, a photo-sharing website that allows users to "pin" images to online bulletin boards based on their interests and to follow others. Bijoch says she has found all sorts of things that she bought after seeing them on Pinterest, from great kitchen tools on CrateandBarrel.com to clothes at Asos.com. "I'm probably spending more now. I'm on the

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Facebook CFO calls Instagram a 'formidable competitor'

Facebook CFO calls Instagram a ‘formidable competitor’

February 28, 2013  |  Blog  |  No Comments

Even as Facebook's property, Instagram, now with more than 100 million active users, could still pose a threat to the social network's business. "One of the services that is, I think, a quite formidable competitor is Instagram," David Ebersman, Facebook chief financial officer, told a crowd of investors today at the Morgan Stanley Technology, Media, & Telecom Conference. The striking statement, made in direct response to a question about whether competitors are siphoning attention away from the social network, speaks volumes about Instagram's status as a powerful photo social network all its own. The comment, particularly when coupled with previous disclosures, also suggests

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The Friendster Autopsy: How a Social Network Dies

The Friendster Autopsy: How a Social Network Dies

February 28, 2013  |  Blog  |  No Comments

What kills a social network? A group of internet archeologists have picked over the digital bones of Friendster — the pioneering social networking site that drowned in Facebook’s wake — and we now have a clearer picture of its epic collapse. Friendster was once the hottest thing in social networking. Google wanted to buy it for $30 million back in 2003, but — burdened by technical glitches and a more nimble competitor in Facebook — it was pretty much dead in the U.S. by 2006. That said, it trudged along for a few more years, helped by a relatively strong following

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Spielberg to head Cannes jury

February 28, 2013  |  Variety  |  No Comments

Campion will head the shorts and Cinefondation jury

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In search of the next Oscar host

February 28, 2013  |  Variety  |  No Comments

Kimmel, McCarthy among names to consider

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