/// No Ratings Glitter for CBS’ Golden Boy

February 27, 2013  |  Media Week

A special premiere of CBS’ midseason cop show Golden Boy showed little luster Tuesday night, drawing 10.5 million viewers and an unremarkable 1.8 rating in the 18-49 demo. According to preliminary Nielsen estimates, while Golden Boy improved on the 1.5 rating time slot occupant Vegas posted last week, the newcomer also lost a lot of ground as the hour wore on. After opening to 11.4 million viewers and a 2.0, the premiere lost nearly 2 million viewers and 20 percent of its demo deliveries in the final half-hour. CBS guarantees against the adults 25-54 demo. By that benchmark, Golden Boy put up a 2.7 rating, up 13 percent from the 2.4 Vegas delivered on Feb. 19. Despite an enviable lead-in—Golden Boy bowed out of NCIS: Los Angeles, which drew 16.8 million viewers, a 2.9 rating among adults 18-49 and a 4.2 in CBS’s dollar demo—the rookie series retained only 64 percent of the previous hour’s target demo. Lukewarm deliveries aside, Golden Boy still made short work of its 10 p.m. competition, out-distancing ABC’s Body of Proof (6.31 million viewers, 1.2 rating) and NBC’s imperiled Smash (2.99 million, 0.9). After one additional Tuesday night airdate, Golden Boy on March 8 will move to its regular Friday 9 p.m. slot, where it replaces CSI: NY. CBS opened the season with the legal drama Made in Jersey occupying the time slot; two episodes into its run, the freshman series was yanked after averaging 7.3 million viewers and a 1.0 in the 18-49 demo.

Original post:
No Ratings Glitter for CBS’ Golden Boy


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