/// Gory, Raunchy, and Bro-Filled TV Series Are a Hit With Women

February 25, 2013  |  Media Week

Girls, it turns out, just wanna have brains. It may come as a surprise to many that the highest-rated cable show among women year to date is AMC’s The Walking Dead , far outstripping more conventionally female-targeted programs like The Real Housewives of Atlanta. According to Nielsen live-plus-same-day data, the Feb. 10 mid-season Walking Dead premiere drew a meaty 5.0 rating/11 share among women 18-49, nearly double that of its nearest competition. Other counterintuitive hits among women include CBS’ guy-friendly The Big Bang Theory (which even bests American Idol on occasion) and Fox’s blood-spattered cop drama The Following. What’s going on here? For starters, gore isn’t necessarily a turn-off for women, said Horizon Media research director Brad Adgate. “If there’s one genre that’s really popular with men and women, science fiction is it—anything that deals with the occult really,” he said

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Gory, Raunchy, and Bro-Filled TV Series Are a Hit With Women



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