/// Dish Circumvents Fox Refusal to Air Hopper Ads

February 23, 2013  |  Media Week

Leave it to Charlie Ergen's Dish Network to figure out a way to hop right over network TV's refusal to air ads for the Hopper. This Sunday, viewers will see the Hopper logo emblazoned on a car running Sunday in Daytona 500 broadcast on Fox. Through an exclusive sponsorship, the Hopper logo will be appearing on the Leavine Family Racing's No. 95 Ford Fusion driven by Scott Speed. No other advertising will appear on the car. All four broadcast networks have been up in arms over Dish's Hopper, which lets viewers play back prime-time programming without any ads.

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Dish Circumvents Fox Refusal to Air Hopper Ads


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