/// Authors Buy Way Onto Best-Seller Lists

February 23, 2013  |  All Things Digital

Last August, a book titled “Leapfrogging” hit The Wall Street Journal’s list of best-selling business titles upon its debut. The following week, sales of the book, written by first-time author Soren Kaplan, plunged 99% and it fell off the list. Something similar happened when the hardcover edition of “Networking is Dead,” was published in mid-December. A week after selling enough copies to make it onto the Journal’s business best-seller list, more hardcover copies of the book were returned than sold, says book-sales tracker Nielsen BookScan. Read the rest of this post on the original site »

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Authors Buy Way Onto Best-Seller Lists

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