/// FTC Develops Recommendations for Mobile Privacy
Frankfurt Kurnit Klein & Selz listed the FTC’s suggestions, most of which vary from one industry to another. This means the recommendations for app developers and mobile platforms are slightly different than the ones for advertising networks and trade associations within the mobile industry. But you will see that the general themes stay the same across most businesses, and they can be summed up as the following:
- Consumers need to be given disclosure in terms they understand, and they should be asked to agree to these terms before mobile apps can collect private information.
- Apps should alert users when they are transmitting sensitive data.
- Adding a Do Not Track tool to smartphones may help consumers prevent advertising networks from tracking them when they use apps.
The FTC’s report also details the charges lodged against Path, a social media tool that reportedly did not let consumers know that information from their smartphone’s address book would be used to suggest friends to add to the app. Plus, the FTC claimed Path collected personal information from children without seeking parental consent, which is apparently why the app’s owners are being charged $800,000.
Knowing the rules about mobile privacy for consumers may prevent other app owners from facing similar charges. This is why it is helpful to stay updated on the recommendations if you plan to stay in the mobile industry for long.