/// Comcast Bans Gun Ads

February 20, 2013  |  Media Week

Comcast Spotlight, the local sales arm of the cable giant, will no longer take ads for guns. And no, the policy change has nothing to do with the ongoing gun violence debate in Washington. In a statement, Comcast said it decided this month it would adopt the advertising guidelines used by NBCUniversal, which will not accept ads for weapons or fireworks. (Last week, the cable giant announced it would acquire the 49 percent of the NBCU it didn't own for $16.7 billion.) NBC's ad guidelines policy, last updated in June 2012, reads: “NBC does not accept advertisements for weapons or fireworks. Commercials that include weapons or fireworks as props will be approved on a case-by-case basis.” News of the policy change was reported



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