/// NewMediaMetrics’ Gary Reisman Wants to Fix Pilot Season
Los Angeles is in the very thick of pilot season, the annual ritual where extravagance lays down with myopia and the networks wake up $500 million the worse for wear. Thus far in the process, broadcasters have placed their bets on 98 scripted projects for the 2013-14 campaign, of which roughly 70 percent will never see the light of day. Of those that actually land on the prime-time schedules, a handful will be picked up for a second season. While it’s all in accordance with classical precedent, this is a loony way to go about one’s business. But Gary Reisman believes he’s developed an alternative to what he characterizes as TV’s “throw shit on the wall and see what sticks” approach. The co-founder and principal in NewMediaMetrics, Reisman has refined a predictive analytics model designed to assess the likelihood of a new project’s success or failure well in advance of the casting process.
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NewMediaMetrics’ Gary Reisman Wants to Fix Pilot Season