/// You Are Watching More Web Video Ads Than Ever

February 15, 2013  |  All Things Digital


The fate of the TV ad may or may not be in jeopardy . But in Web videoland, ads are thriving: Distributors keep adding more of them, and they are bumping up their length, too. And the people who watch Web videos seem okay with that. A new report from Web video ad manager Freewheel, which works with many of the biggest players in the business , lays out the story in three simple charts: Video views are up, but ad views are climbing faster: Video ad loads are increasing, particularly for TV-length viewing sessions: And the length of video ads is increasing, too, as 30-second ads become more common: If you’re in the Web video business, that would all seem like good news. But Freewheel also provides a glass-half-empty take — if these trends continue, the ad guys are going to run out of space to buy, and the Web video boom that YouTube kicked off eight years ago will stall out: “If new opportunities for distribution and syndication aren’t created and more content isn’t made available online, advertising revenue potential will stall, as there is a limit to the number of video ads that can be placed in a single piece of content.”

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You Are Watching More Web Video Ads Than Ever



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/// You Are Watching More Web Video Ads Than Ever

February 15, 2013  |  All Things Digital


The fate of the TV ad may or may not be in jeopardy . But in Web videoland, ads are thriving: Distributors keep adding more of them, and they are bumping up their length, too. And the people who watch Web videos seem okay with that. A new report from Web video ad manager Freewheel, which works with many of the biggest players in the business , lays out the story in three simple charts: Video views are up, but ad views are climbing faster: Video ad loads are increasing, particularly for TV-length viewing sessions: And the length of video ads is increasing, too, as 30-second ads become more common: If you’re in the Web video business, that would all seem like good news. But Freewheel also provides a glass-half-empty take — if these trends continue, the ad guys are going to run out of space to buy, and the Web video boom that YouTube kicked off eight years ago will stall out: “If new opportunities for distribution and syndication aren’t created and more content isn’t made available online, advertising revenue potential will stall, as there is a limit to the number of video ads that can be placed in a single piece of content.”

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You Are Watching More Web Video Ads Than Ever



Leave a Reply

/// You Are Watching More Web Video Ads Than Ever

February 15, 2013  |  All Things Digital


The fate of the TV ad may or may not be in jeopardy . But in Web videoland, ads are thriving: Distributors keep adding more of them, and they are bumping up their length, too. And the people who watch Web videos seem okay with that. A new report from Web video ad manager Freewheel, which works with many of the biggest players in the business , lays out the story in three simple charts: Video views are up, but ad views are climbing faster: Video ad loads are increasing, particularly for TV-length viewing sessions: And the length of video ads is increasing, too, as 30-second ads become more common: If you’re in the Web video business, that would all seem like good news. But Freewheel also provides a glass-half-empty take — if these trends continue, the ad guys are going to run out of space to buy, and the Web video boom that YouTube kicked off eight years ago will stall out: “If new opportunities for distribution and syndication aren’t created and more content isn’t made available online, advertising revenue potential will stall, as there is a limit to the number of video ads that can be placed in a single piece of content.”

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You Are Watching More Web Video Ads Than Ever



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