/// When Mayer Called Yahoo’s Mobile Revenue "Nascent," She Wasn’t Kidding (And Here’s the Actual Number She Left Out)

February 15, 2013  |  All Things Digital


On Yahoo’s recent fourth-quarter earnings call, CEO Marissa Mayer called the company’s mobile efforts a “nascent source of revenue,” a theme she reiterated in her appearance earlier this week at a Goldman Sachs investment conference in San Francisco. There, she said that the company was going to cut down on its apps portfolio from more than 60 to “the dozen or so applications that people use all the time on their phone” to turbocharge efforts in the key arena. Touting her mobile aspirations, as well as noting Yahoo’s clear weakness in the area, has been a carefully concerted Mayer effort to get in front of investors’ worries about the company’s mobile performance. In fact, Mayer addressed the issue in an interview with Bloomberg recently, noting rhetorically: “Given that we do not have mobile hardware, a mobile OS, a browser or a social network, how are we going to compete?” How, indeed. Because, according to sources inside the company, direct mobile revenue hovers only around $125 million annually , mostly from search revenue on mobile devices. While users are consuming lots of Yahoo Web pages on their phones, which could technically boost the sales numbers higher, rendering most desktop-created ads on mobile is not the same thing as the significant mobile revenue Yahoo needs to generate. There’s no question that Mayer has taken every public opportunity she can to talk about how important mobile is to Yahoo’s future and how she is going to double down in the area. Along with loudly proclaiming her commitment to the fast-growing sector, she has also bought a number of small mobile startups since she arrived at the Silicon Valley Internet giant last year

See the original post:
When Mayer Called Yahoo’s Mobile Revenue "Nascent," She Wasn’t Kidding (And Here’s the Actual Number She Left Out)


newEngagebanner

Leave a Reply

/// When Mayer Called Yahoo’s Mobile Revenue "Nascent," She Wasn’t Kidding (And Here’s the Actual Number She Left Out)

February 15, 2013  |  All Things Digital


On Yahoo’s recent fourth-quarter earnings call, CEO Marissa Mayer called the company’s mobile efforts a “nascent source of revenue,” a theme she reiterated in her appearance earlier this week at a Goldman Sachs investment conference in San Francisco. There, she said that the company was going to cut down on its apps portfolio from more than 60 to “the dozen or so applications that people use all the time on their phone” to turbocharge efforts in the key arena. Touting her mobile aspirations, as well as noting Yahoo’s clear weakness in the area, has been a carefully concerted Mayer effort to get in front of investors’ worries about the company’s mobile performance. In fact, Mayer addressed the issue in an interview with Bloomberg recently, noting rhetorically: “Given that we do not have mobile hardware, a mobile OS, a browser or a social network, how are we going to compete?” How, indeed. Because, according to sources inside the company, direct mobile revenue hovers only around $125 million annually , mostly from search revenue on mobile devices. While users are consuming lots of Yahoo Web pages on their phones, which could technically boost the sales numbers higher, rendering most desktop-created ads on mobile is not the same thing as the significant mobile revenue Yahoo needs to generate. There’s no question that Mayer has taken every public opportunity she can to talk about how important mobile is to Yahoo’s future and how she is going to double down in the area.

More:
When Mayer Called Yahoo’s Mobile Revenue "Nascent," She Wasn’t Kidding (And Here’s the Actual Number She Left Out)


newEngagebanner

Leave a Reply