/// With Beats, Jimmy Iovine — Not Facebook — Will Tell You What Music You Want

February 13, 2013  |  All Things Digital


“There’s an ocean of music out there,” said iconic engineer, record producer and Beats CEO Jimmy Iovine. “And there’s absolutely no curation for it.” This is a familiar pitch from Iovine, who comes from the “old school” of the music industry. It’s the tastemaker school of thought; labels, producers and music vets know what the public wants to listen to before the public even knows itself. But, as Iovine discussed at our D: Dive Into Media conference on Tuesday, times have obviously changed. The compact disc happened. Napster happened. Spotify, iTunes, Facebook happened. Essentially, technological change happened. While times have indeed changed, Iovine doesn’t think the old ways are entirely dead. His proof positive comes in the form of Beats, the massively popular line of high-end headphones that he’s managed to sell at a premium to millions of kids who were once satisfied with low-grade, Apple-produced earbuds. He has managed to turn the tides of the headphone hardware industry with his ways, and believes he can do it again with his forthcoming Beats music subscription service . The main sell? Just what he has always been able to do well: Curation.

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With Beats, Jimmy Iovine — Not Facebook — Will Tell You What Music You Want


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