/// Beck Sings David Bowie, Brought to You by Lincoln, on YouTube
There is a lot of straining these days to come up with ads that pretend they’re not ads, and very often they are lousy or worse . But here’s a really good one: Lincoln spent a ton of money so that Beck could re-record “Sound + Vision,” a pretty obscure David Bowie track, with a cast of dozens. If you’re a certain kind of person of a certain age , you’ll still have some cognitive dissonance about the “Loser” dude shilling for a luxury automaker. But you’ll get over it, and you’ll enjoy it (also note: Zero mention of Lincoln and zero branding, period, during the video’s 9 minutes and 22 seconds): Lots of backstory here , which is where Lincoln would really prefer that you watch the ad (they don’t make it easy to find the YouTube video itself). Bear in mind that since this isn’t a dude parachuting out of a spaceship , Lincoln is spending piles of money promoting the promotion: I’ve seen ads in the New Yorker and on the Web and on the home page of YouTube. And you’ll see them on TV if you watch the Grammys tonight .
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Beck Sings David Bowie, Brought to You by Lincoln, on YouTube