/// CBS ‘Bangs’ Up Thursday Nights, NBC’s Slide Continues

February 8, 2013  |  Media Week

CBS’ Thursday night comedy juggernaut The Big Bang Theory topped the 6.0 mark for the third time this season, running roughshod over its 8 p.m. competition. Per Nielsen live-plus-same-day data, The Big Bang Theory drew 19 million viewers and a 6.2 in the 18-49 demo, up 15 percent from last week’s 5.4 rating. Season-to-date, only two other programs have reached the 6.0 threshold—NBC’s Sunday Night Football and Fox’s American Idol . TBBT also rang up sixes in January, averaging a 6.1 in the demo on the third and a 6.4 the following week. American Idol notched a 6.0 with its Jan. 16 season premiere, but the two-hour Wednesday night show has since dropped to a 4.6 in the dollar demo. Such a ratings monster is Sunday Night Football that its lowest delivery was a 6.7. Its biggest number of the season arrived on Sept. 9, as Peyton Manning made his debut in Denver Broncos motley against the visiting Pittsburgh Steelers. Denver’s 31-18 romp scared up 27.6 million viewers and an 11.0 in the demo. (The 18-game SNF schedule averaged 21.4 million viewers and an 8.2 rating, down slightly from 21.5 million and an 8.4 a year ago.) Also putting up big numbers on Thursday night was TBBT lead-out, Two and a Half Men .

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CBS ‘Bangs’ Up Thursday Nights, NBC’s Slide Continues

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