/// Information Diet: Rev. Al Sharpton

February 7, 2013  |  Media Week

Age 58 Accomplishments Host of MSNBC's PoliticsNation (nightly at 6 p.m.) and afternoon radio talk show Keepin' It Real ; civil rights activist and founder of the National Action Network; Baptist minister; former presidential candidate Base New York What’s the first information you consume in the morning? I’m an early riser. I get up at 5:30, go through my ministerial duties of prayer, read the Bible. Then I open my laptop, search Google News, Huff Post, Politico, The Root and The Grio. I pick up my BlackBerry and go through my emails, get my schedule and tweet out whatever I’m doing on my TV show and my radio show, or some thought of the day. Then I make a notation of what photo I want to put on Instagram. I literally start my day on social media. When you ran your presidential campaign in 2004, social media wasn’t a big factor. How has that changed? It gives you a way of reaching a core group of supporters or people that are interested in you. It’s like target marketing. Now, I have over 200,000 people I can talk to on Twitter , whether I’m saying I’m going to have a Tyler Perry on my show tonight or that I’m having a rally for Trayvon Martin. I couldn’t do that in 2004. Are you a TV junkie or on an airtime-restricted diet? I watch a lot of news, but I’m not a real TV watcher. I couldn’t tell you about the reality shows.

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Information Diet: Rev. Al Sharpton


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