/// The Day the Music Died

February 6, 2013  |  Media Week

NBC’s Broadway baby last night toppled off the stage and into the orchestra pit, as Smash delivered disconcertingly tiny ratings. According to Nielsen fast national data, the Season 2 premiere of the musical drama drew just 4.47 million viewers and a 1.1 in the 18-49 demo, marking a 71 percent decline from the 3.8 the show delivered in its Feb. 6, 2012, curtain raiser. Overall deliveries were off 60 percent from the series premiere (11.5 million viewers). Year-over-year comps are somewhat unfair, as Smash no longer enjoys the huge lead-in provided by The Voice . Last year’s opener was the beneficiary of The Voice ’s audience of 17.8 million viewers/6.7 rating in the dollar demo. Instead of getting a boost from one of the highest-rated shows on broadcast TV, Smash led out of Betty White’s Second Annual 90th Birthday Special .

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The Day the Music Died

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