/// Liberty Takeover of Virgin Media U.K. Again Pits Malone Against Murdoch

February 6, 2013  |  Media Week

London ad sources expect a European marketing onslaught from a combined Liberty Global-Virgin Media company after Liberty founder John Malone announced the cable giant’s $16 billion agreed takeover of the U.K. telecom firm. The Virgin Media brand will continue after Malone this morning vowed to retain it in the U.K. Sir Richard Branson, Virgin Media’s part owner, is expected to gain $316 million for his stake in the company. The deal indirectly involves a third telecom tycoon, in that it is a cornerstone of Malone’s vision to create Europe’s largest broadband and pay TV provider to challenge long-time rival Rupert Murdoch and his Sky brand’s dominance of that market. Branson’s shares in Virgin Media, comprising under 3% of the company, are a legacy of the 2006 U.K. merger of Virgin Mobile with cable company NTL Telewest to form Virgin Media. In the U.K., Virgin Media competes vigorously with British Sky Broadcasting and BT in the so-called ‘triple play’ market of


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/// Liberty Takeover of Virgin Media U.K. Again Pits Malone Against Murdoch

February 6, 2013  |  Media Week

London ad sources expect a European marketing onslaught from a combined Liberty Global-Virgin Media company after Liberty founder John Malone announced the cable giant’s $16 billion agreed takeover of the U.K. telecom firm. The Virgin Media brand will continue after Malone this morning vowed to retain it in the U.K. Sir Richard Branson, Virgin Media’s part owner, is expected to gain $316 million for his stake in the company. The deal indirectly involves a third telecom tycoon, in that it is a cornerstone of Malone’s vision to create Europe’s largest broadband and pay TV provider to challenge long-time rival Rupert Murdoch and his Sky brand’s dominance of that market.

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Liberty Takeover of Virgin Media U.K. Again Pits Malone Against Murdoch


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