/// No Post-Super Bowl Lift for CBS

February 5, 2013  |  Media Week

CBS failed to capitalize on the promotional muscle of the Super Bowl , as last night’s prime time lineup showed very little growth versus the most recent Monday night roster of first-run episodes. According to Nielsen fast national ratings, CBS’ comedy-heavy lineup averaged 10.1 million viewers and a 3.1 rating in the 18-49 demo, marking a slight decline in reach from 10.3 million viewers on Jan. 21. In the 18-49 demo, CBS last night improved by one-tenth of a ratings point versus the relevant date. Comparisons versus last week are irrelevant, as CBS aired wall-to-wall repeats on Jan. 28.

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