/// Liveblog: Zynga’s Q4 Earnings
Zynga still has a very long way to go, but today investors like what they are seeing. In after-hours trading, the stock is up 5 percent to $2.88 a share. The fourth-quarter and year-end results provide a little relief to the social games company, which has been trying to turn things around for the past three quarters. On the call today, we’ll hear more from Zynga’s management team, including CEO Mark Pincus, but also from its new COO David Ko, along with CFO Mark Vranesh, who replaced Dave Wehner after he left for Facebook. Not dissimilar to Facebook , I’d expect mobile to be a strong theme throughout the call with growth in smartphone and tablet users offsetting year over year declines in online gamers. I also expect to hear about the company’s advertising efforts, which are resulting in a new significant line of revenue. Zynga said advertising revenue for the year totaled $137 million, an increase of 84 percent year over year. The call should start any minute, so follow along here:
- 01/16/2015 • NBC Says It Will be a ‘Huge Disappointment’ if Super Bowl Doesn’t Break Ratings Records
- 11/19/2014 • How Bill Cosby Went From TV’s ‘Most Persuasive’ Pitchman to its Most Radioactive
- 09/19/2014 • NBC’s New Fall Shows, From Best to Worst
- 09/18/2014 • Do TV And Advertising Still Belong Together?