Facebook Rolls Out Gift Cards

/// Facebook Rolls Out Gift Cards

February 1, 2013  |  Blog

Want to treat your Facebook friends to some unlimited breadsticks at the Olive Garden or a shopping spree at Target? The social network announced Thursday the arrival of the Facebook Card — a tangible, reusable gift card that allows you to keep monetary balances from different retailers on the same card.

“After you’ve received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card,” the company said in an official blog post. “Your card can hold multiple gift balances, and each balance is dedicated to the retailer associated with the gift.”

This means you could have $100 at Sephora and $8.25 at Jamba Juice on the same card’s balance.

Here’s how it works: After selecting a gift for a friend from the Gift Cards & Digital category on the site, select a value and make a purchase.

“Your friend will be notified instantly about your gift, and will receive a Facebook Card in the mail a few days later,” the company said. “As soon as it arrives, your friend can use the card at the retailer you’ve chosen for the amount you’ve gifted.”

Gift balances can be viewed on via your Facebook account settings on both mobile and desktop versions. It also lets you know when the balances change with real-time notifications sent to your phone.

The ability to purchase a Facebook Card will roll out gradually to members in the U.S.

Link: Facebook Rolls Out Gift Cards

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