/// Apple to End Mac Pro Sales in Europe — For the Time Being
The long-overdue-for-an-overhaul Mac Pro will disappear from store shelves come March 1, and not because of an impending update. Apple is halting sales of the machine because it will not meet new EU regulatory standards. On March 1, an amendment to the EU’s Information Technology Equipment Safety Standard will go into effect, rendering the Mac Pro noncompliant. Evidently, the machine’s fan guards don’t meet the updated standard and, rather than redesign them, Apple has opted simply to stop shipping the Mac Pro to EU member states . “Apple resellers can continue to sell any remaining inventory of Mac Pro after March 1,” the company said in a message to resellers first published by 9to5Mac . “Apple will take final orders for Mac Pro from resellers up until February 18th for shipment before March 1 2013. Countries outside of the EU are not impacted and Mac Pro will continue to be available in those areas.” The Mac Pro has long been a niche product for Apple, so pulling it off the market in the EU will have minimal impact on the company’s bottom line. And the company has been working on its successor — “something really great,” in the words of CEO Tim Cook — with an eye toward launching it sometime this year. With that machine in the pipeline, it likely made far more sense to halt sales of the current Mac Pro than scramble to retrofit them into compliance.
- 03/14/2017 • Here’s How the Business of Storytelling Is Evolving
- 03/10/2017 • Samsung Is Eyeing a Future Where TV Ads Have Facebook-Like Targeting Capabilities
- 03/08/2017 • This Agency Dropped an App on International Women’s Day That Detects When Men Interrupt Women
- 01/24/2017 • Anomaly Los Angeles Wins Diet Coke Creative Review