Archive for January, 2013

Small Firms Say LinkedIn Works, Twitter Doesn’t

January 31, 2013  |  All Things Digital  |  No Comments

Six out of 10 small-business owners say they believe social-media tools are valuable to their company’s growth — but most aren’t impressed by Twitter Inc. Just 3 percent of 835 business owners surveyed earlier this month by The Wall Street Journal and Vistage International said Twitter had the most potential to help their companies. Read the rest of this post on the original site »

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Guardian CEO Andrew Miller on paywalls, mobile, and going global

Guardian CEO Andrew Miller on paywalls, mobile, and going global

January 31, 2013  |  Blog  |  No Comments

The story of the news industry at the moment is the interplay between contraction and expansion. As publishers reduce the size of their operations, they’re also looking outward to new products, new coverage areas — or new geographies. The media map is increasingly global. Last year, The Guardian immigrated across the Atlantic, setting up shop in New York for its latest attempt to conquer the United States. Now, almost a year later, they’re headed to a different set of ex-colonies with plans to start an Australia-based news site. The Guardian’s global ambitions are happening as the company, like others in the

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Why Your Business Must Embrace Customer Service on Twitter

Why Your Business Must Embrace Customer Service on Twitter

January 31, 2013  |  Blog  |  No Comments

Did you know that when Twitter users see your business on Twitter they expect you to be responsive to their needs when they tweet you? It’s true. Large companies like Netflix, Barnes & Noble, and The University of Phoenix manage dedicated Twitter accounts to handle customer service queries. You might not have the staff or resources to run a separate customer service account for your business, but it’s critical for all businesses on Twitter — including yours — to respond to every customer query. If You Snooze, You Lose — Big Time In the context of this article, this near-cliché bears repeating:

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BlackBerry. What Now?

January 31, 2013  |  All Things Digital  |  No Comments

Are a new operating system, a pair of handsets on which to run it and a name change enough to restore Research In Motion, now “BlackBerry,” to its former glory. That’s an open question after the Wednesday event at which the company attempted to recast itself as a player in the market it helped pioneer. Certainly, Wall Street wasn’t impressed. BlackBerry’s shares, which had more than doubled over the past three months after a precipitous decline, tanked following the event. Shares closed down 12 percent at $13.78. Profit-taking? Surely there was some of that. But investor anxiety over the daunting task ahead of the company was obviously at work here as well. As BlackBerry CEO Thorsten Heins himself said, “Today is not the finish line. It’s the starting line.” And the race ahead is one in which BlackBerry has already been lapped by Google and Apple, the two smartphone upstarts that unseated it. Which is not to say it’s a race in which the company is ill-equipped to compete. BlackBerry’s new Z10 handset appears to be garnering generally positive reviews . And while the company currently holds just 4.6 percent of the smartphone market — a tenth of what it once claimed — it has a user base of about 79 million people with a predisposition for its handsets. And there is almost certainly pent-up demand for its new hardware among diehard BlackBerry users. But is there untapped demand beyond that

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FME in tyke programming pact

January 31, 2013  |  Variety  |  No Comments

Deal links Kids & Family arm with BBC Children's for 5 years

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What Do You Mean There Is No Dairy Queen On This Map?

January 31, 2013  |  All Things Digital  |  No Comments

North Korea has been added to Google Maps, so you can now get biking, driving, or forced marching directions. – Stephen Colbert , via Twitter

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Here's A Delicious Way Facebook Could Profit From Instagram—And Destroy OpenTable And Yelp

Here’s A Delicious Way Facebook Could Profit From Instagram—And Destroy OpenTable And Yelp

January 31, 2013  |  Blog  |  No Comments

Instagram snaps of the delicious meal you're about to eat are such a cliché, they played a starring role in CollegeHumor's hilarious takedown of the Facebook-owned photo-sharing site. But for restaurateurs, these pics are no joke: People are taking a massive number of photos of food, and Instagram's Photo Map feature instantly shows what's being served at a restaurant. That was the rationale behind OpenTable's $10 million acquisition of Foodspotting this week. New numbers reported by MomentFeed, a startup that helps brands manage location pages on services like Facebook and Foursquare, show what a huge phenomenon this is. It's not limited to fancy,

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Yelp's Rocky Relationship with Small Business

Yelp’s Rocky Relationship with Small Business

January 31, 2013  |  Blog  |  No Comments

Jordan Shafran's family owned construction business, Shafran Construction, has been in the business of home improvement for 25 years. It has an A+ rating with the Better Business Bureau, hundreds of happy customers -- and a one-star review on Yelp. "Shafran Construction Company did the worst possible job I've ever seen," reads the sole review, written by a Yelper named John D. who is faceless, friendless, and inactive since 2010. However, thanks to this anonymous review, Shafran's single star rating shows up as the second Google result for his name, haunting his business even now. Shafran's attempts to contact "John Doe,"

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Spoiler alert: Super Bowl ads are already on YouTube

Spoiler alert: Super Bowl ads are already on YouTube

January 31, 2013  |  Blog  |  No Comments

FORTUNE -- In 2011, Volkswagen had a crazy idea: they put their Super Bowl commercial on YouTube – before the game. The now-famous ad, depicting a young boy dressed as Darth Vader who uses "The Force" to start his father's Passat (in actuality, Dad's using a remote starter), has amassed nearly 56 million YouTube views. But the commercial was more than just another viral video. It signaled a new Super Bowl ad strategy, one built for the online community. In 2012, more than 60% of advertisers released ads or teasers on YouTube before the actual Super Bowl, says Suzie Reider, industry director

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ABC orders ‘Middle Age Rage’ pilot

January 31, 2013  |  Variety  |  No Comments

Justin Favley, Darryl Frank will serve as exec producers

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