/// RIM Hopes to Score Points With BlackBerry 10 Super Bowl Ad

January 25, 2013  |  All Things Digital


Research In Motion really is going after the sports fans with the new BlackBerry. Image: Ivelin Radkov / Shutterstock.com | Illustration: AllThingsD.com The company confirmed on Friday that it plans a Super Bowl ad as part of the marketing push behind its new BlackBerry 10 operating system. “A Super Bowl commercial is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” RIM marketing chief Frank Boulben said in a statement. RIM said the Super Bowl ad will kick off a week of launch activities across the globe to highlight the new operating system and the first two BlackBerry 10 devices. RIM is due to show off BlackBerry 10 and the first phones running the software at a New York event on Jan. 30

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RIM Hopes to Score Points With BlackBerry 10 Super Bowl Ad


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