/// Apple CEO: Don’t Fear Cannibalization, Embrace It

January 24, 2013  |  All Things Digital


Better to eat your own than have your own eaten by others. That’s Apple’s philosophy on product cannibalization as related by Tim Cook during the company’s first-quarter earnings report. “I see cannibalization as a huge opportunity for us,” Cook said Wednesday. “Our core philosophy is to never fear cannibalization. If we don’t do it, someone else will. We know that iPhone has cannibalized some of our iPod business. That doesn’t worry us

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Apple CEO: Don’t Fear Cannibalization, Embrace It


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