/// Quora Inverts Itself by Offering a Blogging Tool

January 23, 2013  |  All Things Digital


Quora started its life as a Q&A site, one where people ask questions and get (hopefully) solid, well-written answers from a range of perspectives. But not every A needs a Q to get started. Some people just have cool stories and information in their heads that they want people to read. So Quora is inverting itself, and offering a basic blogging tool, starting today. This isn’t blog service with custom layouts and nifty widgets. It’s not a full competitor to WordPress, Blogger, Tumblr or even Medium. It’s a place to write good stuff and get read by the Quora audience. While Quora might not yet be an enormously popular site, it’s perfectly suited to get distribution for interesting writing, according to spokesperson Marc Bodnick. That’s because unlike on other social networks, where content is generally only delivered to an audience of friends and followers, Quora is also organized by topics. All users subscribe to some number of these 300,000 topics, and sees new posts about them in their feed. “Because of the topics system, you can come onto Quora as a nobody and be read by tens of thousands of people in a couple of days,” Bodnick said in an interview today. Quora estimates that active writers average 30,000 monthly views, with some extremely active and popular writers getting more than one million views per year. So essentially, Quora users are already blogging. Now Quora is just calling it blogging. And it will live alongside the site’s existing question-and-answer activity. The new Quora blog layout is a sparse page. Instead of related Quora content in the right bar, blog post pages show other posts by the same author. There’s no notion of customizability, or importing an existing blog from elsewhere — but there are RSS feeds for each author. As Bodnick described it, this is not a place for cat photos or day-in-the-life diaries, but rather for long-form personal essays, opinions and information.

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Quora Inverts Itself by Offering a Blogging Tool


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