/// Apple Loses World Chip-Eating Challenge to Samsung
In January of 2012, Apple claimed the title of world’s largest buyer of semiconductors. Now, just a year later, it has ceded that honor to its archrival. In 2012, Samsung bought more chips than Apple or anyone else, according to Gartner . Samsung’s semiconductor spending spiked 29 percent to $23.9 billion last year, the research house said. And while Apple’s chip purchases rose 14 percent during the same period, they topped out at only $21.4 billion. In the end, Samsung purchased a full 8 percent of the world’s semiconductors; Apple bought 7.2 percent. That’s a significant increase in semiconductor consumption for both companies. Apple spent $17 billion on semiconductors in 2011, giving it a 5.7 percent share of chip purchasing for the year, according to Gartner. Meanwhile, Samsung spent $16.7 billion for a 5.5 percent share. Driving the year-over-year increases: Spiking demand in the smartphone and tablet markets, where Samsung and Apple continue to slug it out.
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Apple Loses World Chip-Eating Challenge to Samsung