/// OWN Blitzes TV and Web, Sparks Social Chatter With Lance Armstrong

January 18, 2013  |  Media Week

If you were online looking for Staten Island Law or Oprah's Lifeclass last night, you were out of luck: all Oprah properties were seriously involved in simulcasting the first half of OWN CEO Oprah Winfrey's two-night interview with Lance Armstrong. Ratings were 4.3 million total viewers cumulatively across 2 airings—that's 3.2 million for the initial broadcast and another 1.1 for the immediate follow-up—which is not bad for a network that had a subscriber fee of almost nothing a year ago and was struggling to find a single hit program, but still not as good as the network's #1 telecast ever: last year's interview with the family of Whitney Houston on Oprah's Next Chapter , which scored 3.5 million total viewers. Expectedly, the program broke all the network's records for male viewership, which is interesting anecdotally but doesn't affect the company's core business much—it'll still be airing Welcome to Sweetie Pie's , and its target viewership is still predominately female.


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