/// Mixed Ratings Results for Returning Idol

January 17, 2013  |  Media Week

Season 12 of American Idol got off to a somewhat iffy start as the two-hour premiere failed to live up to last year’s debut. According to Nielsen live-plus-same-day data, the season opener averaged 17.9 million total viewers, down 4 million or 18 percent versus the 2012 premiere . The new-look Idol —Mariah Carey, Nicki Minaj and Keith Urban have stepped in for the departed Jennifer Lopez and Steven Tyler—absorbed an even bigger body blow in the target demo, averaging a 6.0 rating among adults 18-49, down 19 percent from the year-ago 7.4. Idol peaked in the 8:30 p.m. half-hour, averaging a 6.8 in the demo. Fox needs Idol to do a lot of heavy lifting this season if it’s to have a shot at returning to prominence in the demo. After sixteen weeks of the 2012-2013 broadcast television season (through Sunday, Jan. 13), Fox is in third place with a 2.4, down 20 percent from last season. The network is also in fourth place among total viewers. While Wednesday night marked the lowest-rated opener since the show’s first broadcast—the June 11, 2002, series premiere drew a 4.8 in the dollar demo— Idol remains one of TV’s last true reach vehicles

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Mixed Ratings Results for Returning Idol


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