/// Former Yahoo Ad Exec and Interclick Founder Katz Joins Adaptly Board

January 15, 2013  |  All Things Digital

Social advertising technology company Adaptly has added Interclick founder Michael Katz to its board. Katz recently left Yahoo under tense circumstances , as part of a larger company advertising reorganization . That aside, Katz is a well-regarded entrepreneur and innovator in the ad tech space; he took Interclick public and sold it to Yahoo for $270 million in late 2011. Adaptly works with a range of big brands, using a consolidated platform to complete a social media ad buys across multiple social networks such as Facebook and Twitter. The New York-based startup has raised about $13 million in funding so far.

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Former Yahoo Ad Exec and Interclick Founder Katz Joins Adaptly Board

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