/// Why Al Jazeera’s Cable Move Could Cost Much More Than $500 Million
Al Jazeera could have been the first really serious player to make a big bet on Web video news. Instead, it’s placing a giant bet on cable TV . Why? I asked yesterday, and many of you replied. Thanks! Your answers break down into two basic schools of thought:* Al Jazeera wants to be on American cable TV because of optics. That is: Its Qatari owners think being on American cable TV will validate it as a Very Serious News Operation, like CNN — just being on YouTube won’t cut it. So according to this line of thought, Al Jazeera will spend anything to make that happen — even $500 million for a cable network many thought was worth far less.
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Why Al Jazeera’s Cable Move Could Cost Much More Than $500 Million