/// Six Podcasting Predictions for 2013

January 4, 2013  |  All Things Digital


Image copyright This Geek Podcasting has officially grown up. Many believed that unscripted comedians and niche bits recorded and put out on the Internet wouldn’t provide its own culture online, but it has. While 2010 and 2011 provided a resurgence in content (one that began in the mid-2000s), 2012 brought more of everything — more shows, guests, listeners, networks, sponsors, YouTube channels, festivals, live podcasts, apps, platforms and media coverage. What’s the secret to podcasting’s success? It’s fun, with an air of spontaneity. It’s intimate. It’s engaging. Most importantly, it’s driven by passion. Our industry’s biggest luminaries — my business partner Scott Aukerman, Paul Scheer, Chris Hardwick, Marc Maron, Jesse Thorn, Kevin Smith and Adam Carolla — have created TV shows, appeared in films and continue to perform live shows. But no matter how busy they get, they still do their podcasts every week. Sometimes more than once a week — because they love it, and so do their listeners. So where does that leave us for 2013? Here are my six predictions: More Money The revenue trend is decidedly up, led by advertising dollars (70 percent of our revenue comes from advertising). Earwolf surpassed $1 million in revenue during 2012. That’s up from $190,000 in 2011 and $19,000 in 2010. We started with a $30,000 initial investment with no external funding

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Six Podcasting Predictions for 2013



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/// Six Podcasting Predictions for 2013

January 4, 2013  |  All Things Digital


Image copyright This Geek Podcasting has officially grown up. Many believed that unscripted comedians and niche bits recorded and put out on the Internet wouldn’t provide its own culture online, but it has. While 2010 and 2011 provided a resurgence in content (one that began in the mid-2000s), 2012 brought more of everything — more shows, guests, listeners, networks, sponsors, YouTube channels, festivals, live podcasts, apps, platforms and media coverage. What’s the secret to podcasting’s success? It’s fun, with an air of spontaneity. It’s intimate. It’s engaging. Most importantly, it’s driven by passion. Our industry’s biggest luminaries — my business partner Scott Aukerman, Paul Scheer, Chris Hardwick, Marc Maron, Jesse Thorn, Kevin Smith and Adam Carolla — have created TV shows, appeared in films and continue to perform live shows. But no matter how busy they get, they still do their podcasts every week. Sometimes more than once a week — because they love it, and so do their listeners. So where does that leave us for 2013? Here are my six predictions: More Money The revenue trend is decidedly up, led by advertising dollars (70 percent of our revenue comes from advertising)

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Six Podcasting Predictions for 2013



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