/// Eight Percent of Amazon’s Sales Are Coming From Mobile

January 4, 2013  |  All Things Digital


Online retailers in 2012 were vigilant about making their sites accessible to consumers wherever and whenever they wanted to shop — whether it was on a PC, a phone or a tablet. Image via mtkang And while many retailers, especially smaller privately held companies, were bullish on the number of transactions coming from mobile, other larger companies — especially Amazon — have remained mum on the subject. But in a report today, Citi Analyst Neil Doshi estimates that Amazon is generating $3 billion to $5 billion in annual sales from mobile devices. If this is the case, the question that has to be answered is, is this significant? It’s really not. Take a look at the facts. Based on Amazon’s 2012 revenue forecast, the company’s net sales will total somewhere around $60 billion in 2012, which means that mobile sales will equate to 5 percent to 8 percent of total dollars spent on Amazon. When asked about his estimate, Doshi called it “conservative,” noting that in 2012, Amazon’s percentage of mobile transactions could be as high as 10 percent.

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Eight Percent of Amazon’s Sales Are Coming From Mobile



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