/// Old Media, Big Dollars: Nielsen Adds Radio Measurement With $1.3 Billion Arbitron Buy
Nielsen owns the TV ratings market. Now it wants radio, too. Nielsen plans to pay $1.26 billion, or $48 per share, for Arbitron, the company that measures radio listening in the U.S. The deal will give Arbitron shareholders a 26 percent bump on yesterday’s closing price, and both boards have signed off on the transaction. Here’s Nielsen’s pitch to shareholders, in slide form ; the deal will need regulatory sign-off. Measuring radio and TV is a slow-growth business, but it’s still a big business. The two companies do a combined $6 billion a year in revenue. And the two companies have been impervious to attempts to break their locks on their respective businesses — Nielsen, for example, has tried and failed to make headway in the radio market itself. What about Web measurement? Isn’t that a big deal, too? Sure, and it will get bigger. And Nielsen already does some of that, too
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