/// TV Takes the Gold in Q3

December 17, 2012  |  Media Week

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7 percent versus the year-ago period. According to an analysis by Kantar Media , the overall ad spend in Q3 added up to $34.5 billion, while spending for the first nine months of 2012 was up nearly 4 percent to $101.3 billion. As expected, TV enjoyed the biggest portion of the ad bounty, which was inflated by spending on the 2012 London Summer Olympics and various political campaigns. All told, TV generated $18.3 billion in ad sales revenue, an improvement of 15 percent versus $15.9 billion a year ago. Broadcasters took in $5.1 billion in sales, marking a 30 percent gain from $3.92 billion in Q3 2011. Naturally, a good deal of that extra volume was funneled toward NBC, thanks to its coverage of the Olympics. The Peacock scared up $1.2 billion in ad sales during the 17-day event. National cable networks whipped up $5.9 billion in sales, up 3 percent from $5.73 billion, while spot TV booked $4.46 billion, a 20 percent hike

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TV Takes the Gold in Q3

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