/// Loud Commercials Are Now Against the Law

December 13, 2012  |  Media Week

Those annoying ear-splitting commercials that come out of nowhere are now officially against the law. The rules governing implementation of the Commercial Advertisement Loudness Mitigation Act (CALM) Act went into effect today requiring broadcasters, cable operators, satellite services and other video distributors to keep the volume level of commercials consistent with regular TV programming. Loud commercials have been a top consumer complaint for decades, making the CALM Act a consumer favorite. “With this new law, loud TV commecials that make consumers run for the mute button or change the channel altogether will be a thing of past,” Rep. Anna Eshoo (D-Calif.), the author of the 2008 bill said during a press conference. Eshoo was joined at press conference this morning by Sen. Sheldon Whitehouse (D-R.I.), who sponsored the Senate companion bill that was passed in Dec. 2010. President Obama immediately signed the bill into law Dec. 15, 2010

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Loud Commercials Are Now Against the Law

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