/// Taiwan’s MediaTek Enters the Quad-Core Chip Race

December 12, 2012  |  All Things Digital

Taiwan’s MediaTek, a chipmaker best known for powering low-end Android devices, says it is nearly ready with its first quad-core mobile processor. The chip, known as the MT6589, also includes graphics and wireless communications functions and is aimed at the mid tier and higher ends of the smartphone and tablet markets. It is now being designed into products that will ship starting in the first quarter of next year, MediaTek said. “Up to this point, the story for Mediatek has been about transition from feature phones into smartphones,” MediaTek’s Finbarr Moynihan said in an interview. Moynihan said with the arrival of this chip, MediaTek can now compete in more than just the entry level of the market. Mediatek is far from alone in having a quad-core chip. Nvidia has been selling its quad-core Tegra 3 for a while now, while Qualcomm also has a quad-core mobile chip. What sets Mediatek apart, Moynihan said, is that its quad-core chip also bundles the graphics and modem functions all in a single package that can enable lower-cost device than its rivals. Mediatek is in the midst of trying to establish itself as a global player in the smartphone market. The company shipped 550 million phone processors in 2011, but all but 10 million of those were for lower-end feature phones. It will ship somewhere in the same ballpark of phone processors this year, but somewhere north of 100 million of those will be for smartphones. Thus far, most of its smartphone processors have gone into Chinese Android devices, though it has also made inroads in Europe, Asia and Latin America. Several things are fueling MediaTek’s growth

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Taiwan’s MediaTek Enters the Quad-Core Chip Race

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