/// Voice: Cutting Out Complexity
Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch , McDonald’s, General Motors and Coca-Cola , were created 50 to 100 years ago—before the Internet and the myriad opportunities that came with it. Historically, the most effective way to create a lasting brand has been to get on the retail shelf first, dominate this coveted real estate, and then own the equivalently limited media shelf space with catchy taglines and jingles. A similar notion could be applied to media brands and companies. The New York Times , Cond
- 01/16/2015 • NBC Says It Will be a ‘Huge Disappointment’ if Super Bowl Doesn’t Break Ratings Records
- 11/19/2014 • How Bill Cosby Went From TV’s ‘Most Persuasive’ Pitchman to its Most Radioactive
- 09/19/2014 • NBC’s New Fall Shows, From Best to Worst
- 09/18/2014 • Do TV And Advertising Still Belong Together?