/// NBCU Nears a Deal with Hearst for an Esquire Channel, Replacing G4

December 10, 2012  |  Media Week

Well, that was fast—just as NBCU finished jettisoning G4's most valuable properties (when the company canceled Attack of the Show , you knew something was up), multiple sources said it would be reuniting with Hearst Corp. to create an Esquire channel focusing on “the modern male.” It will probably have to focus on the modern middle-aged male, since young men are a notoriously hard demo to pin down. ( Esquire 's male readers

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