/// Cardfree Raises $10 Million to Enter the Crowded Mobile Payments Business
There are about 269 active start-ups in the mobile payments space, according to Jon Squire, the CEO of Cardfree , but he says what differentiates his company from the rest is the team. Of the two dozen Cardfree employees, the company has hired away veterans from Starbucks, mFoundry (the company behind the Starbucks app) and InComm (a gift card technology company). “It was one of those things where we said if we ever get the money, we’d get the team together,” said Squire, who comes from CorFire, the company behind the Dunkin’ Donuts mobile app. Cardfree is a little vague on what its approach will be to the market. Squire says everything is on the table, including near field communication, barcodes, one-time authorization or PayPal’s approach involving entering a mobile number and PIN. For now, the company sounds a lot like a consultancy, with many of the brands requiring a lot of hand-holding to figure out what they need or want.