/// Square Slides Into Apple’s Passbook With Digital Gift Cards

December 9, 2012  |  All Things Digital

Square, the digital payments company known mostly for its square-shaped, credit card-processing gadget, is giving its users a gift this holiday season. Lots of them, actually: The company just rolled out digital gift cards that can be exchanged between both Square and non-Square users. The cards can be presented and redeemed in a variety of ways, including through Apple’s Passbook app — Square’s first integration with Apple’s new digital wallet. Square creator Jack Dorsey was taking interviews earlier today in New York City and showing off the new gift cards. Here’s how it works: A Square user must first update the existing consumer-facing app, simply called “Wallet” (formerly named Pay with Square) . Or, if you’ve never used Square, you’ll have to download the Wallet app. From Square’s directory of approximately 250,000 businesses — merchants using Square software on an iPad to process their in-store payments — a consumer can opt to send a friend or family member a gift card from one of those stores. This, of course, includes digital gift cards from Starbucks, which recently began using Square to process credit card transactions at 7,000 locations across the U.S . An email will then be sent to the recipients, with a few different options for redeeming the gift card. The customer can use Square themselves, send the gift card to their Apple Passbook app on iPhone or just show a QR code at the store. The recipient can also print out the QR code from their email, if they want to skip using a smartphone entirely. By working with Passbook, Apple’s digital wallet app for iOS 6 that stores loyalty cards, coupons and airline boarding passes, Dorsey said the company is hoping to turn even more consumers on to Square. He also said the gift card program will appeal to Square merchants, as it doesn’t involve additional issuance fees — just the standard Square processing fee. But the biggest benefit is probably the word-of-mouth marketing Square will get as its users send around digital gift cards

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Square Slides Into Apple’s Passbook With Digital Gift Cards

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