/// Bingo! Bash Gaming’s Casino Hit on Pace to Gross $55M a Year.

December 7, 2012  |  All Things Digital

BitRhymes says it is renaming the company Bash Gaming after its hit mobile game, Bingo Bash, which is on track to gross $55 million a year in revenue. The game falls nicely into the trend of bringing casino games to new platforms using the free-to-play model. Players purchase virtual coins in order to play, but since they can’t ever cash out their winnings, it is not considered gambling. Arguably, one could say that Zynga is the leader in casino space based on its Poker game, which has consistently remained at the top of the charts on both mobile and Facebook for years. But its following titles, such as Bingo, have not been as successful. For example, as part of the social game company’s layoffs in October , it cut back on that game’s development. CEO Sumit Gupta believes Bash Gaming was successful by focusing on one game, which moved from Facebook to iOS nine months ago and more recently to Android. Today, most of its traffic comes from mobile devices. “We believe the casino games, in general, have a very strong game mechanic. Once they start playing, they want to play more and more, and with the ability to play with friends, it makes it more exciting,” he said. “Players get a certain amount of free chips, and then they start buying those chips, and play more.” Today, the game remains in the top 20 best grossing apps on iOS, and has at times been in the top five. Gupta said that 95 percent of its users — who are mostly women — play the game for free.

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Bingo! Bash Gaming’s Casino Hit on Pace to Gross $55M a Year.

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