/// CBS’ Poltrack: Demos Don’t Tell the Entire Story of the 2012-13 Season

December 4, 2012  |  Media Week

Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.” Speaking to investors today at the UBS Global Media and Communications Conference in New York, CBS’ chief research officer said that the fall ratings have been impacted by a number of disruptive events, including numerous pre-emptions caused by the presidential debates and the late-October megastorm that caused major power outages in New York and New Jersey. Of CBS’ slate of four new series, three experienced disruptions related to the debates and Hurricane Sandy. The recently canceled Partners was bumped two weeks in a row (Oct. 22 and Oct. 29), while the new hit Vegas was pre-empted by the second presidential debate on Oct. 16 and Election Day itself.

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CBS’ Poltrack: Demos Don’t Tell the Entire Story of the 2012-13 Season


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