/// Among U.S. Social Network Users, Smartphone Apps Trump the Mobile Web

December 3, 2012  |  All Things Digital


iStockphoto It’s a good thing that Facebook is doubling down on its native smartphone apps . Because it is, as they say, giving the people what they want. That’s according to Nielsen’s latest numbers, at least. For U.S. users, more than a third of the time spent using social networking sites on PCs and mobile devices comes from app activity, the company said in a report published on Monday, besting by far the amount of user activity seen on mobile Web sites. That’s a big jump from the year previous. Total time spent using social networks via app is up to nearly 41 billion minutes yearly, the study said, close to seven times that of mobile Web activity. This shouldn’t come as a complete surprise by now. With the proliferation of subsidized smartphones invading the U.S. at a rapid pace, it has become easier and cheaper for people to access sites like Facebook, Twitter and the rapidly rising Pinterest apps via their mobile devices. Each iteration of Apple’s iPhone has sold faster than the one previous, and are available on three out the four major U.S.

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Among U.S. Social Network Users, Smartphone Apps Trump the Mobile Web


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