/// The Future of Disqus Aims at Better Discovery (Trolls Not Welcome)

November 30, 2012  |  All Things Digital


Disqus is already everywhere you’ve been on the Web. It’s the most widely utilized commenting platform on the Internet, spread across two million Web sites both small and large (including, may I add, AllThingsD ). Thing is, Disqus gets little time in the spotlight . It’s the space on the Web page where you respond to content, the little blank box at the bottom of an article where users can weigh in. Disqus may already be ubiquitous, but it’s a secondary thought at best, not a destination. At least, not yet. The company recently had a “hack week,” piecing together features that could end up in the final Disqus product. The result: Taking the strengths of Disqus’s existing massive network of active comment discussions across the Web and filtering them, surfacing the most popular material for users to browse. In essence, Disqus wants to build something greater than the sum of its disparate discussion parts, the “destination” experience that the company is missing. Think of it as an amalgam of features popular on other social sites like Reddit, StumbleUpon and even Pinterest. In Disqus’ early hacked sketches, CEO Daniel Ha and company built a conceptual main homepage where the most active discussions across the network — or “trending” discussions, in familiar social network parlance — will show up

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The Future of Disqus Aims at Better Discovery (Trolls Not Welcome)


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