/// Microsoft’s New Browser "Sucks Less," Says Microsoft
Last year we saw Samsung sell itself by attacking its competitors’ fans , and that seems to have worked pretty well . Now we’ve got a tech company attacking its critics — and giving itself a sort-of-gentle ribbing at the same time. Take it away, Microsoft: Does anyone actually get whipped up about browsers anymore? Hard to believe. But smart of Redmond to embody its critics as a basement-dwelling troll, because those guys have even fewer defenders than line-sitting hipsters. And because they’ve ensured that basement-dwelling trolls will spread the ad widely on their behalf, free of charge. Well played!
See more here:
Microsoft’s New Browser "Sucks Less," Says Microsoft
- 01/09/2017 • Unruly’s 2017 Predictions on Changing Media Consumption Behaviors
- 12/14/2016 • This Campaign for a Danish Electronics Brand Will Make You Rethink Your Perception of Sound
- 11/23/2016 • Despite Post-Election Depression, Social Chatter Around Black Friday Is Mostly Positive
- 10/03/2016 • Here’s How The CW Is Forging Its Own Digital Path, Without Hulu