/// Turkey Trot: Lousy Jets Take a Bite Out of NBC Ratings

November 28, 2012  |  Media Week

While millions of turkey-glutted couch jockeys tuned in for the three national NFL broadcasts on Thanksgiving Day (Nov. 22), ratings were either down or failed to meet advertisers’ expectations. Per Nielsen live-plus-same day data, the early game on CBS (Texans-Lions) delivered 27.3 million viewers and a 13.9 household rating/34 share, marking a slight decline from the year-ago broadcast. On Turkey Day 2011, CBS’ coverage of the Dolphins-Cowboys game delivered 30.9 million viewers and a 14.3 HH rating. Despite going into overtime—Texans kicker Shayne Graham nailed a 32-yard field goal to secure a 34-31 victory—the game also came up somewhat short on the demo front. CBS averaged a 9.3 rating among adults 18-49, marking an 11 percent decline from the year-ago 10.5.


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